IDEATE. STRATEGIZE. ANALYSE.
Driven by passion and purpose, we cultivate the next generation of business leaders across Consulting, Product Management, and Analytics at IIT Roorkee.
Driven by passion and purpose, we cultivate the next generation of business leaders across Consulting, Product Management, and Analytics at IIT Roorkee.
We partner with innovative startups and global industry leaders to solve real-world business challenges.
Devised a Go-To-Market strategy for financial content platform Crowwd, targeting engineering students with personalized onboarding and tailored content feeds.
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Enhanced Pharoscion's global market presence through an integrated strategy combining advanced SEO, thought leadership content, and AI-enabled marketing automation.
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Bridged the gap between high-frequency vehicle telemetry and aggregated trip data by segmenting routes to validate data consistency and enable fuel efficiency analysis.
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Helped an international shopping platform expand its reach and optimize user experience through strategic marketing and product improvements.
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Worked on product management, user research, and go-to-market strategy for a pioneering AI-first InsurTech platform in India.
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Formulated a multi-pronged strategy to overhaul Actofit's app experience, marketing outreach, and product presentation to drive sales for its AI wellness plans.
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Provided actionable insights for business transformation by analyzing decarbonization trends and organizational structures.
View ProjectLeveraged data and automation for real-world applications in public safety in partnership with academic and industry experts.
View Project“The team’s enthusiasm, sharp thinking, and knack for turning ideas into practical solutions really stood out.”
“They didn’t just code, they asked why it mattered, and adjusted designs accordingly. Working with them made data feel alive.”
“Their thoughtful approach kept ideas grounded in real usage and kept tech and empathy in sync.”
“They jump in, build with empathy, and make ideas happen, making collaboration feel natural.”
“Collaborating with them has been seamless and inspiring, we’re looking forward to seeing where they take the concept of community next.”
A showcase of the milestones and victories that define our journey.
KPMG Ideation Challenge (2022)
Analytics Datathon, NIUA
Global Case Competition in Consult (2023)
Hosted events like Business Baazigar & Pan India Case Competition with over 3,000+ participants.
Partnered with global companies on high-impact projects from criminal investigation automation to decarbonization trends.