The Actofit Vision: AI-Powered Wellness Transformation
A strategic plan to drive sales and enhance user experience for a leading health-tech company.
The Challenge
Actofit's vision is to shift healthcare from a "one-size-fits-all" model to a preventative, personalized, and data-driven approach. However, the company faced several key challenges across three main areas: technical drawbacks in the app, a weak marketing presence, and confusing product presentation, all hindering its ambitious goal of selling $1 million worth of its AI-based wellness plans.
Technical Drawbacks
The app's navigation was overly complex, users faced connectivity issues, the post-purchase experience was inadequate, and key features were non-functional.
Marketing and Content Drawbacks
The company had a low social media presence, poor SEO, and overwhelming, text-heavy website content that lacked impactful success stories.
Product Presentation
There was no clear distinction between products and programs, product descriptions were lengthy, and there were no virtual demos to showcase how the programs worked.
Our Solutions
Enhance User Experience
Revamp the app's UI/UX to be more user-friendly, implement a conversational AI chatbot, and strengthen customer support.
Improve Product Presentation
Create a clear demarcation between products and programs, use concise, data-driven content, and create video demonstrations for every product.
Boost Marketing and Sales
Focus on organic searches, ASO, and SEO. Launch strategic social media advertising campaigns and health-focused blog posts.
Refine Pricing and Payment
Review the pricing strategy to build credibility and offer multiple purchase methods to enhance payment flexibility.
Strengthen Post-Purchase
Provide continuous customer support and mentorship, and establish a proper feedback mechanism to increase retention.
Conclusion
The proposed strategies for Actofit aim to address the critical technical, marketing, and product-related challenges hindering its growth. By prioritizing a simplified user experience, clear product presentation, and robust marketing efforts, Actofit can build trust and engagement. This shift in focus towards showcasing health impact and a stronger post-purchase experience is essential for achieving the company's $1 million sales objective and ensuring long-term success.
Team Members
Aashi Jain
Satyam Sinha
Ronak Jain
Agam Pandey
Vinay Joshi