A Go-To-Market Strategy for Financial Literacy
Partnering with Crowwd to engage the next generation of finance enthusiasts.
About the Company
Crowwd is a dynamic financial content platform committed to delivering reliable, accessible, and high-quality financial knowledge to a broad audience. By curating industry insights, educational resources, and market updates, Crowwd empowers users to make informed financial decisions and deepen their understanding of money management, investing, and economic trends.
The Challenge
While Crowwd had successfully built a strong foundation in the digital finance space, it sought to tap into the underexplored segment of finance-enthusiast students within engineering institutes. This audience, though technically skilled, often lacks access to structured financial education—presenting a unique opportunity for engagement, growth, and community-building.
Our Role
SocBiz partnered with Crowwd to design a comprehensive Go-To-Market (GTM) strategy aimed at penetrating engineering campuses across India. Our objectives were to position Crowwd as the leading platform for finance learning in technical institutes, build long-term student engagement, and align all initiatives with Crowwd’s mission of delivering trustworthy, value-driven content.
Key Contributions
Strategic Market Entry
Conducted audience segmentation to identify high-potential colleges and developed a multi-channel outreach plan involving campus ambassadors, finance clubs, and targeted campaigns.
Personalized User Experience
Proposed an interactive landing page questionnaire for user onboarding to generate tailored content feeds based on personal finance interests.
Value Alignment & Brand Messaging
Ensured all recommendations reinforced Crowwd’s brand promise of trustworthy education, using relatable examples to bridge technical concepts with practical applications.
Results and Impact
Through this collaboration, Crowwd gained a clear roadmap for market penetration, stronger brand visibility in academic spaces, and higher engagement potential via a personalized onboarding process. This project set the foundation for building a finance-savvy student community, equipping future engineers with essential financial skills.
Team Members
Tanmay Topkhanewale
Shivna Rathore